Strategic analysis in small businesses
Abstract
The objective of the research was to analyze the feasibility of a strategic plan in small businesses, specifically in the Gribel automotive, being descriptive type with a master population of 15 people working in the Gribel automotive, located in the city of Manta - Ecuador. Although the company has clear objectives and known by the majority of the staff, the majority of the sample did not participate in its creation. These results confirm the change and transformation disposition evidenced in the sample studied, given the high percentage of it that insists on the creation of new procedures that are known and managed by all. It is concluded that the design of a strategic plan for the company under study is necessary, since the principles of strategic planning will allow workers to be trained to resolve any eventuality and thus enhance the growth of the company.
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