Effectiveness of a training program based on green marketing aimed at microentrepreneurs

  • Pedro Enrique Reyes-Vélez Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador.
DOI: https://doi.org/10.23857/fipcaec.v4i12.78
Keywords: Ecology; domestic trade; company; organizational change.

Abstract

The research aimed to determine the effectiveness of a training program based on green marketing aimed at microentrepreneurs in the city of Manta - Ecuador. Methodologically it was supported in an explanatory type, the test was applied to G1 made up of 21 people, while G2 was constituted by 23 people, the Student's T test was carried out, where 0 is established for G1Pre, G2Pre, G2Pos, being that G1Pos it obtained significance of 135 indicating movement in accordance with the various test moments, in this way, the null hypothesis was rejected. The experimental population are aware of the importance of working under this approach that every day wins customers throughout the world, in this way, they prepare to take on the challenges of the global market, being necessary to continue deepening on this theme in order to generate a business culture based on the ecological.

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Author Biography

Pedro Enrique Reyes-Vélez , Universidad Laica Eloy Alfaro de Manabí, Manta, Ecuador.

https://orcid.org/0000-0001-7102-2352

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Published
2019-10-15
How to Cite
Reyes-Vélez , P. E. (2019). Effectiveness of a training program based on green marketing aimed at microentrepreneurs. Revista Cien´tifica FIPCAEC (Fomento De La investigación Y publicación En Ciencias Administrativas, Económicas Y Contables), 4(12), 31-48. https://doi.org/10.23857/fipcaec.v4i12.78
Issue
Vol 4 No 12 (4): Octubre - Diciembre. 2019
Section
Artículos de Investigación

Copyright (c) 2019 Pedro Enrique Reyes-Vélez

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