Marketing and corporate image of the National Electricity Corporation
Abstract
The research aims to determine the relationship between marketing and the corporate image of the National Electricity Corporation of Ecuador. The research is correlational, with a non-experimental, transectional field design, a population of 137 users was worked on. Pearson's correlation has a result of -0.35 which is in the low negative correlation range and a significance of 683, which implies that both variables are related to each other. The results being correlations with each other in a low negative correlation, indicates that it is necessary that the National Electricity Corporation, enhance marketing as a strategy to consolidate its corporate image, this implicitly implies improving customer service.
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References
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