Innovación del modelo de negocio y su impacto en las organizaciones
Abstract
En la actualidad el entorno de mercado para las empresas se ha visto influenciado por los desarrollos digitales y, como resultado, el enfoque en las innovaciones del modelo de negocio ha crecido rápidamente. Esto ha originado que las empresas comiencen a alejarse del método clásico de crear una ventaja competitiva como el desarrollo de un nuevo producto, influyendo tanto en las actividades y modelos comerciales de las empresas como en innovaciones de nuevos productos y servicios, representando una forma novedosa de relación de la empresa con los clientes y empleados. Los clientes esperan recibir servicios a un nivel comparable al de las soluciones digitales y, al mismo tiempo, ejercen presión a las organizaciones para que evalúen las estrategias actuales y descubran nuevas oportunidades comerciales en las primeras etapas. La digitalización es una de las razones importantes para la innovación sobre el modelo de negocio de las empresas. Actualmente, el modelo de negocios como herramienta se está convirtiendo en un eje fundamental para las organizaciones debido a los beneficios que reciben las empresas siendo este tema objeto de profundo estudio. La presente revisión bibliográfica tiene por objetivo analizar el impacto de la innovación del modelo de negocio sobre las organizaciones, partiendo de los conceptos básicos involucrados como modelo de negocios e innovación, así como establecer cómo se relacionan entre sí de tal manera que constituyen una herramienta fundamental para la permanencia y competitividad de las empresas.
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References
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32. Sosna, M., Trevinyo-Rodríguez, R. N., & Velamuri, S. R. (2010). Business Model Innovation through Trial-and-Error Learning: The Naturhouse Case. Long Range Planning, 43(2), 383-407. https://doi.org/10.1016/j.lrp.2010.02.003
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34. Zott, C., & Amit, R. (2010). Business Model Design: An Activity System Perspective. Long Range Planning, 43(2), 216-226. https://doi.org/10.1016/j.lrp.2009.07.004
2. Baden-Fuller, C., Demil, B., Lecoq, X., & MacMillan, I. (Mac). (2010). Editorial. Long Range Planning, 43(2), 143-145. https://doi.org/10.1016/j.lrp.2010.03.002
3. Bashir, M., & Verma, D. R. (2017). Why Business Model Innovation Is the New Competitive Advantage (SSRN Scholarly Paper N.o 3175788). Social Science Research Network. https://papers.ssrn.com/abstract=3175788
4. Behera, M. (2017). Relevance of Business Model Innovation for Sustainable Entrepreneurship: A Perspective. IUP Journal of Entrepreneurship Development, 14(3), 7-30.
5. Casadesus-Masanell, R., & Ricart, J. E. (2010). From Strategy to Business Models and onto Tactics. Long Range Planning, 43(2), 195-215. https://doi.org/10.1016/j.lrp.2010.01.004
6. Casadesus-Masanell, R., & Ricart, J. E. (2011, enero 1). How to Design a Winning Business Model. Harvard Business Review. https://hbr.org/2011/01/how-to-design-a-winning-business-model
7. Chatterjee, S. (2013). Simple Rules for Designing Business Models. California Management Review, 55(2), 97-124. https://doi.org/10.1525/cmr.2013.55.2.97
8. Chesbrough, H. (2010). Business Model Innovation: Opportunities and Barriers. https://doi.org/10.1016/J.LRP.2009.07.010
9. DaSilva, C. M., & Trkman, P. (2014). Business Model: What It Is and What It Is Not. Long Range Planning, 47(6), 379-389. https://doi.org/10.1016/j.lrp.2013.08.004
10. Demil, B., & Lecocq, X. (2010). Business Model Evolution: In Search of Dynamic Consistency. Long Range Planning, 43(2), 227-246. https://doi.org/10.1016/j.lrp.2010.02.004
11. Djuraeva, L. (2021). Importance of the Innovative Business Models for the Future Success of the Company. SHS Web of Conferences, 100, 01013. https://doi.org/10.1051/shsconf/202110001013
12. Dmitriev, V., Simmons, G., Truong, Y., Palmer, M., & Schneckenberg, D. (2014). An exploration of business model development in the commercialization of technology innovations. R&D Management, 44(3), 306-321. https://doi.org/10.1111/radm.12066
13. Eschberger, T. (2021). Ventajas de una Innovación en el Modelo de Negocio en la competencia. https://www.lead-innovation.com/es/blog/ventajas-de-una-innovacion-modelo-negocio-en-la-competencia
14. Eyring, M., Johnson, M. W., & Nair, H. (2011, enero 1). New Business Models in Emerging Markets. Harvard Business Review. https://hbr.org/2011/01/new-business-models-in-emerging-markets
15. George, G., & Bock, A. J. (2011). The Business Model in Practice and its Implications for Entrepreneurship Research. Entrepreneurship Theory and Practice, 35(1), 83-111. https://doi.org/10.1111/j.1540-6520.2010.00424.x
16. Girotra, K., & Netessine, S. (2014, julio 1). Four Paths to Business Model Innovation. Harvard Business Review. https://hbr.org/2014/07/four-paths-to-business-model-innovation
17. Huarng, K.-H. (2013). A two-tier business model and its realization for entrepreneurship. Journal of Business Research, 66(10), 2102-2105. https://doi.org/10.1016/j.jbusres.2013.02.036
18. Johnson, M. W., Christensen, C. M., & Kagermann, H. (2008, diciembre 1). Reinventing Your Business Model. Harvard Business Review. https://hbr.org/2008/12/reinventing-your-business-model
19. Kiron, D., Kruschwitz, N., Haanaes, K., Reeves, M., & Goh, E. (2013). The Innovation Bottom Line. MIT Sloan Management Review. https://sloanreview.mit.edu/projects/the-innovation-bottom-line/
20. Kraus, S., Filser, M., Puumalainen, K., Kailer, N., & Thurner, S. (2020). Business Model Innovation: A Systematic Literature Review. International Journal of Innovation and Technology Management, 17(06), 2050043. https://doi.org/10.1142/S0219877020500431
21. Landau, C., Karna, A., & Sailer, M. (2016). Business model adaptation for emerging markets: A case study of a German automobile manufacturer in India. R&D Management, 46(3), 480-503. https://doi.org/10.1111/radm.12201
22. Landry, L. (2020, mayo 2). Business Model Innovation: What It Is & Why It’s Important. Northeastern University Graduate Programs. https://www.northeastern.edu/graduate/blog/implementing-business-model-innovation/
23. Mason, K., & Spring, M. (2011). The sites and practices of business models. Industrial Marketing Management, 40(6), 1032-1041. https://doi.org/10.1016/j.indmarman.2011.06.032
24. Mendelson, H. (2014). Business Models, Information Technology, and the Company of the Future. OpenMind. https://www.bbvaopenmind.com/en/articles/business-models-information-technology-and-the-company-of-the-future/
25. Mezger, F. (2014). Toward a capability-based conceptualization of business model innovation: Insights from an explorative study. R&D Management, 44(5), 429-449. https://doi.org/10.1111/radm.12076
26. Nieminen, J. (2020). Business Model Innovation – The What, Why, and How. https://www.viima.com/blog/business-model-innovation
27. Ramdani, B., Binsaif, A., & Boukrami, E. (2019). Business model innovation: A review and research agenda. New England Journal of Entrepreneurship, 22(2), 89-108. https://doi.org/10.1108/NEJE-06-2019-0030
28. Ricart, J. E. (2014). Business Models for the Companies of the Future. OpenMind. https://www.bbvaopenmind.com/en/articles/business-models-for-the-companies-of-the-future/
29. Rosado, L. A., Osorio Londono, A. A., Rosado Salgado, L. A., & Osorio Londono, A. A. (2020). El impacto del modelo de negocios en las capacidades dinámicas. Revista de Economía del Caribe, 25, 66-81. https://doi.org/10.14482/ecoca.25.362.1
30. Rusu, B. (2016). The Impact of Innovations on the Business Model: Exploratory Analysis of a Small Travel Agency. Procedia - Social and Behavioral Sciences, 221, 166-175. https://doi.org/10.1016/j.sbspro.2016.05.103
31. Sinfield, J. V., Calder, E., McConnell, B., & Colson, S. (2011). How to Identify New Business Models. MIT Sloan Management Review. https://sloanreview.mit.edu/article/how-to-identify-new-business-models/
32. Sosna, M., Trevinyo-Rodríguez, R. N., & Velamuri, S. R. (2010). Business Model Innovation through Trial-and-Error Learning: The Naturhouse Case. Long Range Planning, 43(2), 383-407. https://doi.org/10.1016/j.lrp.2010.02.003
33. Wirtz, B., Göttel, V., & Daiser, P. (2016). Business Model Innovation: Development, Concept and Future Research Directions. https://doi.org/10.5278/OJS.JBM.V4I1.1621
34. Zott, C., & Amit, R. (2010). Business Model Design: An Activity System Perspective. Long Range Planning, 43(2), 216-226. https://doi.org/10.1016/j.lrp.2009.07.004
Published
2022-06-06
How to Cite
Pamela Del Rocío Fajardo-Vanegas, & Carlos Andres Aguilar-Pazmiño. (2022). Innovación del modelo de negocio y su impacto en las organizaciones. Revista Cien´tifica FIPCAEC (Fomento De La investigación Y publicación En Ciencias Administrativas, Económicas Y Contables), 7(1), 35-47. Retrieved from https://fipcaec.com/index.php/fipcaec/article/view/581
Section
Artículos de Investigación
