Oferta, nivel de servicio, y segmentos de mercado de los hoteles boutique en Quito
Palabras clave:
Boutique, cliente, concepto, experiencia.
Resumen
El presente artículo analiza la situación de los principales hoteles boutique de la ciudad de Quito, su nivel de servicio y los segmentos de mercado con los que éstos trabajan, con la finalidad de presentar información de interés para quienes están relacionados con el ámbito turístico. Se emplearon instrumentos técnicamente diseñados para recoger la información requerida, se visitó un total de 13 hoteles y se encuestó a 52 huéspedes, para analizar la existencia de los atributos diferenciadores de un hotel boutique en cada uno de los establecimientos, su nivel de servicio, y segmentos de mercado, también se analizó la percepción del cliente sobre estos negocios, sobre todo en lo que tiene que ver con los diferenciadores mencionados. Los huéspedes de los hoteles boutique de Quito, tienen una impresión positiva de los atributos que caracterizan a un hotel boutique y del servicio recibido.
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Citas
1. Balejikan, C., Sarheim, L. (2011). Boutique hotels segment: the challenge of standing out from the crowd. HVS. Retrieved from http://www.hvs.com/Content/3171.pdf
2. Boutique and Lifestyle Lodging Assocation. (n.d.). Boutique terminology and definitions. Retrieved from http://www.boutiquelodgingassociation.org/cms.cfm?nPageNo=14694ynmenuid=576
3. Chan, C. (2012). Lodging subsector report: boutique hotels. International Marketing and Development. Recuperado de http://atrium.lib.uoguelph.ca/xmlui/bitstream/handle/10214/3587/Lodging_subsector_report_boutique_hotels.pdf?sequence=7yisAllowed=y
4. Figueroa, E. (2012). Una receta secreta para el éxito del negocio, Caso: Hoteles boutique en Querétaro. Actualidad de la Publicidad. Mercadotecnia y la Responsabilidad Social Corporativa. Universidad Tecnológica San Juan del Río
5. Henderson, J.C. (2011). Hip heritage: the boutique hotel business in Singapore. Tourism and Hospitality Research, 11, p. 217-223
6. Holverson, S., Holverson, K., Mungall, A., Centeno, A. (2010). The strategic importance of affiliation with lifestyle consortia for small and medium-sized independent hotels. Lausanne Hospitality Research. Retrieved from http://publications.ehl.edu/fre/content/download/.../Final%20Report%20.pdf
7. Lim, W.M., Endean, M. (2007). Elucidating the aesthetic and operational characteristics of UK boutique hotels. International Journal of Contemporary Hospitality Management, 21, 1, p38-51
8. Luján, M. (2009). Análisis de los denominados hoteles boutique en la ciudad autónoma de Buenos Aires. Trabajo final de grado para optar por el título de Licenciado en Turismo, Argentina. Recuperado de http://sedici.unlp.edu.ar/bitstream/handle/10915/3283/Documento_completo.pdf?sequence=1
9. Mc Intosh, A.J., Siggs A. (2005). An exploration of the experiential nature of boutique accommodation. Journal of Travel Research, 44, p74-81
10. Olga, A. (2009). The alternative hotel market. Paper presented at 2009 International conference on management science engineering, Moscow, Russia
11. Pricewaterhouse Coopers. (2005). The secret of lifestyle hotels’ popularity is simple: they are in tune with the needs of the new, complex consumer. Hospitality directions Europe edition, 12
12. Storch, G. (2012). Hotelería boutique: nuevas tendencias en alojamiento. Monografía de graduación para optar por el título de Licenciado en Turismo. Recuperado el 31 de enero de 2019 de http://nulan.mdp.edu.ar/1679/
References
1. Balejikan, C., Sarheim, L. (2011). Boutique hotels segment: the challenge of standing out from the crowd. HVS. Retrieved from http://www.hvs.com/Content/3171.pdf
2. Boutique and Lifestyle Lodging Assocation. (n.d.). Boutique terminology and definitions. Retrieved from http://www.boutiquelodgingassociation.org/cms.cfm?nPageNo=14694ynmenuid=576
3. Chan, C. (2012). Lodging subsector report: boutique hotels. International Marketing and Development. Retrieved from http://atrium.lib.uoguelph.ca/xmlui/bitstream/handle/10214/3587/Lodging_subsector_report_boutique_hotels.pdf?sequence=7yisAllowed=y
4. Figueroa, E. (2012). A secret recipe for business success, Case: Boutique hotels in Querétaro. Advertising News. Marketing and Corporate Social Responsibility. Technological University San Juan del Río
5. Henderson, J.C. (2011). Hip heritage: the boutique hotel business in Singapore. Tourism and Hospitality Research, 11, p. 217-223
6. Holverson, S., Holverson, K., Mungall, A., Centeno, A. (2010). The strategic importance of affiliation with lifestyle consortia for small and medium-sized independent hotels. Lausanne Hospitality Research. Retrieved from http://publications.ehl.edu/fre/content/download/.../Final%20Report%20.pdf
7. Lim, W.M., Endean, M. (2007). Elucidating the aesthetic and operational characteristics of UK boutique hotels. International Journal of Contemporary Hospitality Management, 21, 1, p38-51
8. Luján, M. (2009). Analysis of the so-called boutique hotels in the autonomous city of Buenos Aires. Final degree project to obtain the title of Bachelor of Tourism, Argentina. Retrieved from http://sedici.unlp.edu.ar/bitstream/handle/10915/3283/Documento_completo.pdf?sequence=1
9. Mc Intosh, A.J., Siggs A. (2005). An exploration of the experiential nature of boutique accommodation. Journal of Travel Research, 44, p74-81
10. Olga, A. (2009). The alternative hotel market. Paper presented at 2009 International conference on management science engineering, Moscow, Russia
11. Pricewaterhouse Coopers. (2005). The secret of lifestyle hotels ’popularity is simple: they are in tune with the needs of the new, complex consumer. Hospitality directions Europe edition, 12
12. Storch, G. (2012). Boutique hotels: new trends in accommodation. Graduation monograph to opt for the Bachelor of Tourism degree. Retrieved January 31, 2019 from http://nulan.mdp.edu.ar/1679/
2. Boutique and Lifestyle Lodging Assocation. (n.d.). Boutique terminology and definitions. Retrieved from http://www.boutiquelodgingassociation.org/cms.cfm?nPageNo=14694ynmenuid=576
3. Chan, C. (2012). Lodging subsector report: boutique hotels. International Marketing and Development. Recuperado de http://atrium.lib.uoguelph.ca/xmlui/bitstream/handle/10214/3587/Lodging_subsector_report_boutique_hotels.pdf?sequence=7yisAllowed=y
4. Figueroa, E. (2012). Una receta secreta para el éxito del negocio, Caso: Hoteles boutique en Querétaro. Actualidad de la Publicidad. Mercadotecnia y la Responsabilidad Social Corporativa. Universidad Tecnológica San Juan del Río
5. Henderson, J.C. (2011). Hip heritage: the boutique hotel business in Singapore. Tourism and Hospitality Research, 11, p. 217-223
6. Holverson, S., Holverson, K., Mungall, A., Centeno, A. (2010). The strategic importance of affiliation with lifestyle consortia for small and medium-sized independent hotels. Lausanne Hospitality Research. Retrieved from http://publications.ehl.edu/fre/content/download/.../Final%20Report%20.pdf
7. Lim, W.M., Endean, M. (2007). Elucidating the aesthetic and operational characteristics of UK boutique hotels. International Journal of Contemporary Hospitality Management, 21, 1, p38-51
8. Luján, M. (2009). Análisis de los denominados hoteles boutique en la ciudad autónoma de Buenos Aires. Trabajo final de grado para optar por el título de Licenciado en Turismo, Argentina. Recuperado de http://sedici.unlp.edu.ar/bitstream/handle/10915/3283/Documento_completo.pdf?sequence=1
9. Mc Intosh, A.J., Siggs A. (2005). An exploration of the experiential nature of boutique accommodation. Journal of Travel Research, 44, p74-81
10. Olga, A. (2009). The alternative hotel market. Paper presented at 2009 International conference on management science engineering, Moscow, Russia
11. Pricewaterhouse Coopers. (2005). The secret of lifestyle hotels’ popularity is simple: they are in tune with the needs of the new, complex consumer. Hospitality directions Europe edition, 12
12. Storch, G. (2012). Hotelería boutique: nuevas tendencias en alojamiento. Monografía de graduación para optar por el título de Licenciado en Turismo. Recuperado el 31 de enero de 2019 de http://nulan.mdp.edu.ar/1679/
References
1. Balejikan, C., Sarheim, L. (2011). Boutique hotels segment: the challenge of standing out from the crowd. HVS. Retrieved from http://www.hvs.com/Content/3171.pdf
2. Boutique and Lifestyle Lodging Assocation. (n.d.). Boutique terminology and definitions. Retrieved from http://www.boutiquelodgingassociation.org/cms.cfm?nPageNo=14694ynmenuid=576
3. Chan, C. (2012). Lodging subsector report: boutique hotels. International Marketing and Development. Retrieved from http://atrium.lib.uoguelph.ca/xmlui/bitstream/handle/10214/3587/Lodging_subsector_report_boutique_hotels.pdf?sequence=7yisAllowed=y
4. Figueroa, E. (2012). A secret recipe for business success, Case: Boutique hotels in Querétaro. Advertising News. Marketing and Corporate Social Responsibility. Technological University San Juan del Río
5. Henderson, J.C. (2011). Hip heritage: the boutique hotel business in Singapore. Tourism and Hospitality Research, 11, p. 217-223
6. Holverson, S., Holverson, K., Mungall, A., Centeno, A. (2010). The strategic importance of affiliation with lifestyle consortia for small and medium-sized independent hotels. Lausanne Hospitality Research. Retrieved from http://publications.ehl.edu/fre/content/download/.../Final%20Report%20.pdf
7. Lim, W.M., Endean, M. (2007). Elucidating the aesthetic and operational characteristics of UK boutique hotels. International Journal of Contemporary Hospitality Management, 21, 1, p38-51
8. Luján, M. (2009). Analysis of the so-called boutique hotels in the autonomous city of Buenos Aires. Final degree project to obtain the title of Bachelor of Tourism, Argentina. Retrieved from http://sedici.unlp.edu.ar/bitstream/handle/10915/3283/Documento_completo.pdf?sequence=1
9. Mc Intosh, A.J., Siggs A. (2005). An exploration of the experiential nature of boutique accommodation. Journal of Travel Research, 44, p74-81
10. Olga, A. (2009). The alternative hotel market. Paper presented at 2009 International conference on management science engineering, Moscow, Russia
11. Pricewaterhouse Coopers. (2005). The secret of lifestyle hotels ’popularity is simple: they are in tune with the needs of the new, complex consumer. Hospitality directions Europe edition, 12
12. Storch, G. (2012). Boutique hotels: new trends in accommodation. Graduation monograph to opt for the Bachelor of Tourism degree. Retrieved January 31, 2019 from http://nulan.mdp.edu.ar/1679/
Publicado
2021-04-09
Cómo citar
Jarrín-Gallegos , D. (2021). Oferta, nivel de servicio, y segmentos de mercado de los hoteles boutique en Quito. Revista Científica FIPCAEC (Fomento De La investigación Y publicación científico-técnica multidisciplinaria). ISSN : 2588-090X . Polo De Capacitación, Investigación Y Publicación (POCAIP), 6(3), 310-326. https://doi.org/10.23857/fipcaec.v6i3.401
Sección
Artículos de Investigación
